Reflecting on 2012 and one word that is in the forefront of my mind is awareness. Some say “ignorance is bliss”; I choose to be aware, even if it means dealing with uncomfortable emotions (and answers).
Mark Cuban does the best analysis so far on the state of Facebook and the role for brands within the network.
“FB is what it is. It’s a time waster. That’s not to say we don’t engage, we do. We click, share and comment because it’s mindless and easy. But for some reason FB doesn’t seem to want to accept that its best purpose in life is as a huge time suck platform that we use to keep up with friends, interests and stuff. I think that they are over-thinking what their network is all about.
Being a time suck that people enjoy is a good thing. There is a comfort in turning on the TV and having it work without any thought required. It’s easy. It is the best 5-hour-on-average per day alternative to boredom.
There is a comfort in going on FB and seeing what pictures pop up from friends or from pages you have liked. FB is not something you have to rush through. All those pictures and posts are not going anywhere. FB is easy. In particular it’s a great alternative to boredom when you are stuck somewhere and all you have is your phone. Actually it’s a life saver. Head down on FB beats the hell out of that awkward feeling that you may have to at least acknowledge and possibly talk to the person next to you. Put another way, FB really risks screwing up something that is special in our lives as a time waster by thinking they have to make it more engaging and efficient.”
Becoming more conscious will make you more successful in every area of life. That’s the theme I proposed in the first post of this series. This is an area that is vastly neglected by most people. They approach life on a day-to-day basis doing three things: 1. Following a set routine 2. Coping with challenges as they come up and 3. Fulfilling short-term desire.
Mistake No. 4: Concealing Things That Don’t Need to Be Concealed
Keeping secrets from each other drives a wedge into relationships. “Holding things close to the chest used to be strategic,” Katie Hendricks says, but today’s emphasis on transparency has superseded the old corporate secrecy.